I’ve come to believe that there is a huge missed opportunity in the artificial sweetener industry. For the average person already drinking diet soda, they are accustomed to the flavor. However, any efforts to acquire new drinkers is partially sabotaged by the fact that diet sodas are trying to taste sugar-sweetened. For the average non-diet soda drinker, they are used to high fructose corn syrup. By using high fructose corn syrup, the soft drink companies are essentially stuck in a Catch-22.
A non-diet drinker is always going to think diet tastes like diet. Mainly because diet never tastes like regular. No matter what they do in crafting new artificial sweeteners, diet will never taste like regular. And regular drinkers will never switch to diet for the flavor. So unless someone is going to craft an artificial sweetener that tastes like high fructose corn syrup, regular soda drinkers will never switch for the taste.
… are two of my favorite words when I have to whip up dinner on the fly. So here’s a quick recipe for you to try out for yourselves. This from-scratch concoction went great over rotini pasta, but you could probably top just about anything with it.
1 lb ground beef
2 tablespoons salsa (dealer’s choice)
1 medium-sized onion, diced
1 can stewed tomatoes
1 clove minced garlic
1 tablespoon olive oil
1/2 cup water
Salt and Pepper to taste
Grated parmesan (optional)
Puree the canned tomatoes and salsa in a blender. Any salsa will do, but I used a Safeway Select chipotle salsa I had on hand. Heat up the oil in a large sauté pan on medium-high heat and toss the onions and garlic in for a few minutes to get them started. Take the mixture out of the pan and brown the ground beef. Drain the beef and add the garlic/onions and puree. Use the water to swish out the blender and pour it in with the rest. Cook on medium heat, stirring every couple minutes, to reduce the sauce, probably about 12-15 minutes. Let stand for 3-5 minutes and serve over your bed of choice. You can top this with the grated parmesan like I did, or maybe a nice shredded mozzarella. For a more southwestern kick, try shredded chihuahua or queso fresco and serve the sauce over rice.