A few years ago, my friend, Vojn, finally realized his dream of owning his own fast food restaurant. He first broached the subject with me while working for one of the chains, either Noodles or the Belly, I can’t remember which. A former San Francisco native, he was convinced he could bring California-style mexican to Chicago. Having lived here most of my life, I thought he was in for a rude awakening, but his success taught me an important lesson. No matter how crowded the field is, a great dining experience will always stand out.